The Hong Kong Design Centre (HKDC) presented its digital fashion exhibition “Play, Pose & Pixel,” a flagship programme of Hong Kong Fashion Fest 2025, held from 22 November to 2 December at AIRSIDE’s Gate33 Gallery.

Organized by HKDC, curated by digital fashion innovator FabriX, and sponsored by the Cultural and Creative Industries Development Agency, the exhibition explored the intersection of fashion, technology, and imagination, a press release said.

In partnership with the Fédération de la Haute Couture et de la Mode (FHCM), the showcase evolved from the “Tomorrow Was _____” presentation at Paris Fashion Week, transforming digital couture into an accessible, everyday experience.

As a strategic partner of the HKSAR Government, HKDC aims to strengthen Hong Kong’s position as Asia’s design excellence capital. The Hong Kong Fashion Fest aligns with the government’s 2025 policy to promote digital and sustainable fashion, enhance global collaboration, support IP protection for digital assets, and build a robust ecosystem for the creative economy.

Announced in the 2023 Policy Address, Hong Kong Fashion Fest forms part of broader efforts to establish the city as a leading fashion design hub in Asia.